HTC & Under Armour’s Fitness Tracker Pushed Back to Q1 2016


HTC’s plans to enter the fitness wearable market, which were originally announced back in march, have been pushed back once again.

When the plans for the HTC Grip – the company’s fitness tracker – were announced back in March, it was expected to be on sale by Q3 this year, but in July the company announced that its plans for HTC Grip had been scrapped in favor of an “entire product portfolio for health and fitness launching later this year.” Now though, the company has once again announced that its plans have been pushed back further. The company announced that it plans to release a “fully integrated digital ecosystem of products”, in collaboration with Under Armour, sometime in early 2016.

“As we continue to develop the Connected Fitness platform and elevate our product offerings, Under Armour and HTC have decided to launch a fully integrated digital ecosystem of products early next year. This global launch will provide the tools needed to help athletes of all levels track, manage and improve their health and fitness. Our teams have done a remarkable job bringing these products to life and we’re excited to share them with the public soon.” – HTC

The company fails to specifically mention the Grip tracker, instead it mentions an “ecosystem of products”, hinting, perhaps, that the Grip has been cancelled in favour of newer and improved products, which makes sense, since the original tracker will most likely feature outdated hardware and features by the time it’s released and has probably been replaced by much more advanced products. Hopefully the company can stick to its latest timeframe for the announcement of its new range, which will most likely mean they’ll be announced alongside the HTC One M10 at MWC 2016.

Comment your thoughts down below; are you interested in HTC and Under Armour’s line of products?

1 Comment

  1. Yes! Finally something about fitbit one.


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